The Danger of Comparison


Every time I walk into Target, I say to myself, "Why am I making t-shirts?  I can just buy them here for the same price I am paying for the raw fabric."  

On the other end of the spectrum, I was looking at the Net-A-Porter website last night and noticed that Isabel Marant is selling t-shirts for $175.  That makes me ask, "How did she get so popular that people will buy her shirts for $175?"  

In both cases, I start comparing myself to what other people are doing.  And the comparison always makes me want to quit.  So, what's the lesson here?  

Only buy t-shirts at Target.

Just kidding.  That's not the real lesson.  (But they do have good t-shirts.)  The real lesson is - 

Don't define yourself by categories that encourage comparison.  

I have to ask myself - "What is it that I am trying to accomplish?"  And then compare my results to MY goal.  I don't need to have the same goal as Target or Isabel Marant.  I don't need to affect the same people in the same way.  

I cannot be as cheap as Target.  But I can be more personal.  I can't be as French as Isabel Marant.  But I can be more accessible.    

There will always be people who are better than you.  There will always be people who are cheaper than you or more expensive than you or more efficient than you or smarter than you or richer than you.  What are YOU supposed to be doing?  Who are YOU supposed to BE?  The uniquer you are, the better for all of us.  


*This blog post was inspired by Seth Godin's blog post found here.